Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
By Zontee Hou
What’s Inside
Six Actionable Sections
The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that’s prepared for the next five years and beyond.
Designed to Drive Action
Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy.
Examples from Brands, Large and Small
The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Insights to Shift Your Busiiness
The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy.
Get Your Bonus Content
Order by May 28, 2024 to be eligible for bonus content.
When you order your book (anywhere books are sold), you are eligible to receive:
- The 2024 State of Data-Driven Personalization Marketing Report (in partnership with ICUC and Convince & Convert)—featuring more details from the research featured in the book
- The consolidated resource guide—Zontee’s curated selection of further reading
- Data-Driven Personalization webinar (presented by Orbit Media Studios)—presenting some of the key concepts of the book
- Links to the Data-Driven Decisions podcast, which features interviews with leaders from brands including Salesforce, IBM, Sekisui House, ON24, Netline and more
- An invitation to the virtual launch party with Zontee Hou in June (hosted by Convince & Convert)
- An entry in our giveaway of books featured as resources in Data-Driven Personalization, by authors like Jay Baer, Andy Crestodina, Robert Rose, Jeanne Bliss, and more
“Zontee Hou has written the essential guide for marketers who understand that data is the key to winning, and keeping, their competitive advantage.”
Adam Bryant
Senior Managing Director, ExCo Group and Former NYT Columnist
Discover More with Data-Driven Personalization
Subscribe for Bonus Content
A podcast, webinars that bring the concepts to life, Ask-Me-Anything sessions, and more…