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Winning with Data: Building a Personalization Strategy that Works for Your Brand
Organizations are inundated with data from every touchpoint in the customer journey. Yet many marketers still struggle to effectively harness…
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How Marketing Can Lead the Way with Data
What happens when marketing truly takes the driver’s seat with data and insights? In this episode, we hear from Jenn…
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How to Find a Balance with Data-Driven Insights
Data is being used more and more to help businesses make the best decisions, in part thanks to the greater…
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How Marketers Can Build a Culture of Data and Experimentation
How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, at the time CMO of Optimizely…