Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
By Zontee Hou
What’s Inside
Six Actionable Sections
The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that’s prepared for the next five years and beyond.
Designed to Drive Action
Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy.
Examples from Brands, Large and Small
The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Insights to Shift Your Busiiness
The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy.
“Zontee Hou has written the essential guide for marketers who understand that data is the key to winning, and keeping, their competitive advantage.”
Adam Bryant
Senior Managing Director, ExCo Group and Former NYT Columnist
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A podcast, webinars that bring the concepts to life, Ask-Me-Anything sessions, and more…