Category: Podcasts

What happens when marketing truly takes the driver’s seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates with a data-first culture. Listen to the full episode and read the show notes at convinceandconvert.com!

Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? And what can you do with data once you do have it? Listen to this episode and read…

How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, at the time CMO of Optimizely (now President), may have had an unconventional introduction to marketing, but he brought a wealth of insights on the power of data to his role. Hear how he’s leading Optimizely’s marketing team into building a…

How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining this episode is David Fortino, the Chief Strategy Officer at NetLine, who shares lots of valuable insights on the world of buyer intent data…