How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, at the time CMO of Optimizely (now President), may have had an unconventional introduction to marketing, but he brought a wealth of insights on the power of data to his role. Hear how he’s leading Optimizely’s marketing team into building a culture of data and experimentation.
Listen to the full episode and read the show notes at convinceandconvert.com!